About Us
Welcome to New Direction Coaching
New Direction Coaching Associates (NDCA) is a boutique-style consultancy dedicated to helping individuals and organizations grow personally and professionally.
Through one-to-one coaching, group programs, and authored resources, we provide practical guidance that leads to real, lasting change.
Whether you are building your career, launching a business, or seeking personal clarity, NDCA helps you move forward with intention and confidence.
Cherese Jackson is the co-founder of New Direction Coaching Associates (NDCA) and a transformational life and business coach who has traveled extensively as a developer of non-profit and for-profit organizations. With over 20 years of experience as a speaker and trainer, she is dedicated to helping individuals and organizations move “from stuck to soaring” through mindset mastery and unapologetic authenticity. Cherese combines her background in HR management and counseling to help clients navigate transitions and manage change. Whether she is delivering high-energy keynotes or serving as a Senior Editor for an online news medium, she views her various professional roles as streams leading to the same ocean of empowerment.
Cherese is also a passionate writer, religious trauma counselor, and activist dedicated to empowering those society often views as marginalized. Her work focuses on personal deconstruction and life transitions, providing a grounded, empathetic space for those navigating spiritual shifts or major life adjustments. Through proprietary programs like “Propel”, “Tactical Navigation Training” and “The Sacred Reconstruction Method™”. she assists business associates and individuals in moving from the mundane to the thriving. From impacting youth in after-school programs to facilitating retreats for executive teams, Cherese remains committed to opening minds to new possibilities and helping all people achieve their full potential.
Early Jackson is a Social Activist, counselor and Hope Dealer who brings balance, relevance and understanding. After overcoming years of drug addiction, Early has worked to become a life coach and mentor. Early has spoken at institutions like Rider University, The University of Phoenix, Jefferson Hospital, The Philadelphia Board of Education, The University of Pennsylvania and more. He is passionate for every person he reaches receives the dignity and honor they are worthy of. Fortune 500 consultant. Religious trauma specialist. Professional truth-teller. With 13+ years of coaching experience spanning from the U.S. to international markets, Early Jackson has seen it all. He blends high-level strategy with deep advocacy work, specializing as a Religious Trauma Certified Coach. Known for his humorous teaching style, Early proves that you can tackle the hardest parts of life without losing your wit. Writer by trade, advocate by heart, and coach by calling.
Radical Support for Your Next Chapter
In a world of “one-size-fits-all” advice and automated programs, we choose to do things differently. We provide boutique life and professional coaching designed for those who don’t just want a roadmap—they want a partner for the journey.
Our Philosophy
We believe that true transformation doesn’t happen in a vacuum. It happens when you are seen, heard, and supported by someone who is as invested in your success as you are.
Hands-On Collaboration: We don’t just set goals and check in later. We roll up our sleeves and work alongside you to navigate the complexities of your personal and professional life.
Why Choose NDCA?
NDCA provides focused, purpose-driven coaching designed to help individuals and entrepreneurs gain clarity, confidence, and forward momentum in both life and business.

Boutique, personalized coaching approach

One-on-one and group counseling packages

Practical, real-world development strategies

Coaching backed by authorship and experience
We don’t offer generic advice — we offer guidance built around you.